without the struggle and frustration

Learn HOW Passionate yet Frustrated Business People are NOW Making a Change and

How much is your ideal client worth to you?
Imagine, converting new clients every month when you're focused with this dedicated program every 7 days.

YES! I want to know more!


The Forge is a Mastermind Program and Community that meets every week to define the most powerful actions you can take, right now, to move you closer to your dream business.

What you're gonna get?

Weekly CLARITY with the FORGE LIVE Sessions - Valued at $5280.00

Every week the FORGE community meets online to define the next step in your business. Each step is designed to ensure you accomplish your goal in the next 7 days, remove roadblocks and overcome challenges. With each step you take you'll engage more ideal customers, increase your profit and create more predictable income for your business.

Monthly ANSWERS TO YOUR QUESTIONS in the Face-to-Face Group Call - Valued at $1600.00

Each month we will meet online face-to-face to discuss your specific challenges as a team. We will highlight specific business issues identified by you to remove any hurdles that are getting in your way. This helps you grow your business much faster. Facilitated by Russell Pearson, you will be learning from the host and the FORGE community at the same time, so that you'll have multiple perspectives to choose from when taking your next step.

A TAILORED PLAN with your Personal Strategy Spotlight - Valued at $2600.00

You will have the opportunity every 3 months for dedicated time in the monthly sessions to focus on your business issue. You'll have the power of a community of business people to help you with the solutions you need in your business. The personal attention ensures you have a strategy designed for your unique business so you're clear about the way forward. Ideas generated in this session create massive opportunities and insights that are difficult to come to alone.

OVERCOME ROADBLOCKS in the FORGE Weekly Accountability Program - Valued at $1200.00

Every 7 days you will be stepped through the FORGE accountability program to keep you focused on your outcomes for the week. While the actions you create in the program are very easy to do, life can sometimes get in the way and our accountability program will keep in touch with you to help you remain focused and winning on a weekly basis.

BENCHMARK RESULTS with your FORGE Sales and Marketing Calculator - Valued at $550.00

Want to know exactly how much activity you need to be generating to ensure your income target? The FORGE Sales and Marketing Calculator will give you clarity through the specific numbers you need to be generating each day, week, month and year. The calculator has been the difference between thinking you know what you need to do to knowing exactly what you need to do. You'll be able to check in with this calculator regularly to ensure you're on track and whether you need to be increasing or decreasing the time focused on marketing and sales.

LEARN THE LATEST TACTICS with the SWAGE Video and Resource Archive - Valued at $1600.00

Need to learn something new?. The SWAGE Video and Resource Archive has videos, articles and more on just about every subject you're ever going to encounter on your growth journey. 100s of resources are available for you to access at any time from anywhere in the world and the archive continues to grow on a daily basis. Need to learn something new? You'll find it in the SWAGE!

with the FORGE Private Community - Literally priceless

The FORGE private community is a members only for business people connected to the FORGE program. Every member is on their own journey and are working together to improve the opportunities for everyone. Members have collaborated, worked together to create new business models and help each other with specific problems that come up during the week. All the LIVE sessions are added to this private group and you can catch up on any sessions you've been unable to attend. The FORGE Private community is the heart of the program and now something you can find anywhere else.

TOTAL VALUE: $12,830.00

How much is your ideal client worth to you (every month, every year)?
Imagine, engaging new clients every month when you're focused with this dedicated program every 7 days.


We're currently taking enrolments
(Submit your expression of interest)

Complete this form to submit your interest in the program

We can't take everyone, but I'll give you a call to discuss.

Feeling stuck your business? Then the FORGE is the program for you. Time to Get Moving.

You've already started a business, and you've already been successful. But something has changed. 

You're stuck in a rut, lost some mojo and things ar not moving the way that they should.

It's time to re-ignite your passion and fuel your fire. It's time to get back to why you started your business in the first place. It's time to forge the business your dreamed when you began and get the freedom to live life on your terms.

The FORGE helps you do that one week at a time without the expensive costs of private coaching.

Tiny yet Powerful Steps

The secret to profitable business is in the consistency of effective actions.

As business people, the world punches us in the face on a daily basis and distracts us from doing the things we KNOW we should be doing to create a successful business.

The game changer in the FORGE is the tiny yet powerful steps that we create each week that are so easy to achieve that they're difficult not to do. AND...powerfully focused on results so that when you complete your action, it's a reason to celebrate...You can see the progress.

Consistent steps, every 7 days is the magic that makes the FORGE gold!

You're no longer doing it alone. Share the load and get BIGGER RESULTS. The Forge Community is here to work beside you.

What are people saying?

"I feel more empowered and confident with my marketing" 

Phil, Collaboration Consultant

"I feel more knowledgeable and have an action plan to implement within the business immediately"

Carmen, Consultant

"Weekly accountability, weekly sessions. It's been fantastic!"

Warwick, Master MC and Speaker

"I find his methods insightful and motivating, and have seen great results within my business"

Mark, Landscape Gardener

"For someone else to give me feedback has been amazing"

Craig, Photographer

"Russell nailed it!
He was extremely knowledgeable, informative, insightful and the results were outstanding!" 

Jane, Marketing Specialist

Founder of the Forge: RUSSELL PEARSON 

Raised in a family of five boys, whether it was for the last chicken bone on the table or for the attention of the girls in the sleepy town where he grew up, Russell was born to compete.  

While other marketing professionals run from competition, Russell seeks to work with companies deep in competitive arenas. Focusing on competitive business strategy and creating tactical advantages, Russell captures and secures markets for clients rather than forcing their business growth into ever-shrinking niches. Russell helps companies thrive in these spaces and has fun while doing it.

Troubled by a world that has become apathetic to the courage and passion of business founders, Russell's mission is to re-ignite the spark of those courageous individuals and help them get back on the path of greatness.

The FORGE is NOT for Everyone

Because the FORGE is a community of like minded business peole working beside each other we WILL NOT allow anything to distrupt the passionate, motivated and focused work environment we have created we're definitely not taking everyone.

The Forge is:

  • A catalyst for action 
  • A time to make decisions 
  • A support program to mentor your NEXT STEP 
  • A community for inspiration and questions 
  • A resource archive of business tools 
  • An unreasonable friend 
  • A weekly recorded LIVE focus session 
  • A place to be the REAL you

The Forge is NOT:

  • A place to eat cucumber sandwiches 
  • A reason to wait until the next session 
  • A place to blame anyone, anything OR timing 
  • A place to be professional, appropriate or other beige words 
  • A babysitting club 
  • A place for excuses about your NEXT STEPS 
  • Based in Australia - THIS IS GLOBAL 
  • A measuring stick - You are on your own journey 
  • A place to JUST learn, rather than execute 

Are you Ready for the FORGE?

You're passionate and you want results. You may be frustrated, impatient and even a little angry at how things are going right now.

If you're ready to make a change then the FORGE may be exactly what you need to GET UP and GET MOVING.

Taking enrolments now!

The Forge Marketing Mastermind

How much is your ideal client worth to you?
Imagine, converting new clients every month when you're focused with this dedicated program every 7 days.

Complete this form to submit your interest in the program

We can't take everyone, but I'll give you a call to discuss.

Please note: All members are required to agree to a code of conduct and community guidelines to ensure an engaged, confidential and effective work group.

If you have any questions regarding the program you can contact us here: